UCC Coffee
Japanese coffee brand, well known and respected for quality coffee aims to create more awareness of it's products within Singapore and boost sales in a peak seasonal period.
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Win Coffee at our place
UCC has been brewing coffee in Japan for more than 70 years, it has a strong tradition and heritage values. Besides a wide range of coffee blends, UCC has extended it's brand into cafe's throughout Japan and has opened a coffee Museum near it's home in Osaka.
Drawing on this rich heritage and with the promotion period being March, Bamboo presented a promotional idea to "Win Coffee at our place", which draws an immediate spotlight on UCC's Japanese origins and the already familiar "blossom" Autumn period.
Shoppers can win free return flights to Osaka, Japan when they buy UCC coffee. Entry is via WhatsApp with winners drawn each week.
In addition, UCC ran a series of in-store roadshows across Singapore where shoppers who purchase UCC coffee packs can play a spin the wheel game to win instant prizes such as Japanese restaurant vouchers from Suguru dining, FairPrice and Sheng Siong vouchers and UCC prize packs.