Mondelez

Cadbury Win a Fridge

We thought laterally when thinking of promotional ideas for Cadbury dairy milk. We went the dairy route, in particular dairy at home. A fridge. Full of chocolate.

We custom designed 3 Smeg fridge/freezers which a Cadbury shopper could win, delivered to their home, and full of Cadbury chocolate. There were secondary daily prizes to win of custom designed portable mini fridges.

Oreo letter to Santa

For Oreo's Christmas promotion, we created a magical themed promotional offer where Oreo shoppers could be rewarded at Christmas. Developed from the insight of children sending a letter to Santa, to wish a present for Christmas, Oreo participants selected upon entry to the online platform, 1 of 10 weekly prizes they wished to win.

And each week, Santa would arrive at the winners home and deliver their winning prize. Dressed in a Santa suit. In scorching hot Singapore.